Talent Feather Fan

When talk about the Huzhou old, many people will think of the Heavenly brand feather fan. Huzhou feather fans, indeed, is one of the three most famous fan. It has always been well-known for flat to the raw footage, and the system works fine, handsome in appearance, the color is elegant. After the founding of new China, from 1951 Yu cotton associate social development to the Huzhou feather fan factory in 1959. Huzhou feather fans changed in the past "Square shop in front of self-production and sales," and the mode in the succession of traditional lupine production is superb the basis of skill, production scale and gradually expand. U.S. President Richard Nixon visited China in 1972, Huzhou feather fan plant was Bong order of a superior crafted three Beijing lupine as a gift.

For a long time, Huzhou feather fans do not have their own exclusive trademark. In the early 1980s, to improve product awareness, and expand its influence, Chen liang began to organize lupine trademark design and registration of the factory director. Plant the art Pan Zhongxin is the designer of a trademark "Heavenly". "Heavenly" is the word with two meanings: first, the aptly demonstrates superb talent for lupine producers; second, vividly expressed the main raw material feathers of the birds of the feather fan from the "sky" (lupine) people work "produced from the meaning. Pan Zhongxin design diamond logo has also been the general support of the design team. One important reason is it fits on the package with lupine handle Ling (Huzhou feather fans’ fan handle production of a unique traditional crafts).

The entire logo is formed by a combination of running script Chinese character abbreviation phonetic alphabet, and phase contrast in black and white, clear, concise and yet decorative. It is showing a rich ethnic and cultural identity, and Huzhou feather fan characteristics are very consistent as the traditional Chinese arts and crafts. In February 1983, the trademarks for the approval of the State Administration for Industry and Commerce, and started to use.