Monday, May 28, 2012

Herve Leger Designs

Brandy arrived to the carpet at the 2012 Billboard Music Awards in a fringed Herve Leger by Max Azria dress. She looked amazing in her skin tight Herve Leger dress. And we love the hair! Brandy donned an Afro and Seventies-spirited mini dress from Herve Leger, perhaps in a nod to the late, great disco queen Donna Summer. Brandy has a new album out—and, apparently, a new look. The woman we'll always fondly remember as "Moesha" was all dolled up in fringed Herve Leger, worn with a mass of voluminous curls and a thick helping of electric blue eye shadow.
Founded in 1985, Herve Leger was later acquired by BCBG Max Azria Group in 1998. It was the first time a French couturier was absorbed by an American designer. In April 2007, Max Azria relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week.
Herve Leger designs are known for their iconic bandage dress and dynamic ready-to-wear designs. The collection pays tribute to a modern femininity while also maintaining its unique heritage.

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